SKU POS Analysis Provides Key Insights Into Buyer Behavior
By Rob Humphrey, National Account Manager, nuBridges and Jeff Burdick, Chief Operating Officer, eSENSE Retail Corporation.

Retailers have had a tough couple of years, as have their suppliers, the packaged goods manufacturers. Identifying buyer behavior patterns and underperforming products quickly is a surefire way to capitalize on opportunities and turn store performance around. Being able to slice and dice pos data analysis to measure and track customer buying behavior and sales trends on demand is vital to achieving a leading edge. Simply put, it enables stakeholders' merchandising, merchandising execution and operations' to make sense of the volumes of retail sales data collected daily.
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Secure online SKU POS analysis & Retail Analysis Tools for manufacturers

While POS analysis capabilities can be developed using warehouse data analysis & business intelligence packages, a new breed of Web-based solutions can transmit confidential product SKU information securely using electronic data interchange (EDI), and combine data points from multiple retailers into customized Web-portal dashboards.
By Rob Humphrey, Jeff Burdick -- Manufacturing Business Technology, 11/10/2009 4:56:13 PM

As packaged goods manufacturers and retailers struggle to claw their way out of the recession, they need every advantage at their disposal to make sales and keep customers coming back for more. Being able to slice and dice point of sale POS data analysis to measure and track customer buying behavior and sales trends on demand is vital to achieving a leading edge.
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nuBridges and eSENSE Retail Partner to Serve Packaged Goods Manufacturing, and Retail Industries

nuBridges Exchange Network delivers product SKU inventory data via secure EDI to eSENSE Retail’s online dashboard with retail data analysis for retailer buying behavior and sales trend analysis

ATLANTA, GA – August 18, 2009 – nuBridges, the secure eBusiness authority, announced today that it has completed a referral sales agreement with point-of-sale analytics company eSENSE Retail Corporation. nuBridges and eSENSE Retail will collaborate to provide packaged goods manufacturers with a secure means to transmit confidential product SKU information to an online web portal that provides a customized dashboard to analyze retail customer buying behavior and sales trends.
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Retail POS Technology Transformation High on the Agenda for Top Performing Retailers

Sixty-Six percent (66%) of top performing retailers are using POS as a marketing tool to revive ailing stores and reduce POS total cost of ownership.

BOSTON, MA – July 8, 2009 – The recession is turning focus back towards store POS efficiencies and total cost of ownership. Seventy-three percent (73%) of retailers rate themselves below, or at best sub-par, on their current point-of-service or point-of-sale (POS) capabilities, according to the Aberdeen Group report, "POS to Profits: Reviving Best-in-Class Sales and Service in Retail Stores". The research from Aberdeen Group, a Harte-Hanks Company (NYSE:HHS) details the business benefits derived from upgraded POS performance and cost optimization.
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NSE ANNOUNCES PARTNERSHIP WITH ESENSE RETAIL CORPORATION TO LAUNCH HOSTED SOLUTION TO RETAIL SECTOR

New SharePoint-based solution creates web-based portal aimed at manufacturers to large retailers

ATLANTA, GA - June 2nd, 2008 - NSE Inc., a specialist in Microsoft SharePoint products and technologies, today announced a strategic vertical market partnership with eSENSE Retail Corporation. The partnership creates a new hosted application - eSENSE Retail - providing manufacturers with a retail data analysis solution & powerful online dashboard to proactively manage and monitor their products or SKUs within large retailers. This enables manufacturers to rapidly predict and react to consumer demand, inventory levels, pricing, promotional ROI’s, sales opportunities and trends. This enhances decision making and enables manufacturers to fully understand product behavior within their retail community.
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